In the West, e-commerce developed on the back of credit cards and desktop computers.
In India, credit cards are out of reach of most people and smartphones are the primary computers they use to go online. So most online stores let people pay cash on delivery, allowing them to inspect their purchases and get around worries about ordering something sight unseen. That’s given e-commerce in India a very different face from e-commerce in the U.S.: a human face.
As part of this month’s Great Online Shopping Festival, we wanted to say thank you to some of these people, the deliverers who strap a sack to their backs, jump on their bikes and navigate India’s notorious traffic to deliver little boxes of joy. Thank you!
It’s a reminder that sometimes what seem like limitations can lead to greater innovation and more personal service.
Posted by Sandeep Menon, Head of Marketing, Google India
In India, credit cards are out of reach of most people and smartphones are the primary computers they use to go online. So most online stores let people pay cash on delivery, allowing them to inspect their purchases and get around worries about ordering something sight unseen. That’s given e-commerce in India a very different face from e-commerce in the U.S.: a human face.
As part of this month’s Great Online Shopping Festival, we wanted to say thank you to some of these people, the deliverers who strap a sack to their backs, jump on their bikes and navigate India’s notorious traffic to deliver little boxes of joy. Thank you!
Posted by Sandeep Menon, Head of Marketing, Google India
0 comments:
Post a Comment